Secondary Marketing & Pipeline Risk Management System



ASC’s Greg Crosby to Discuss Performance Management Using Secondary Marketing Software at OMBA Conference

- ASC Media Advisory, September 2005 -

Who: Greg Crosby, Associated Software Consultants’ (ASC) director of secondary marketing software division, is responsible for the company’s secondary marketing software and services product line. With more than 20 years of experience within the mortgage industry, Crosby’s fields of experience include: secondary marketing, financial and performance auditing, construction and design of financial conduits, software development, commodity and ecurities portfolio management and design of risk assessment systems.

What: Crosby will lead an informative discussion utilizing PowerSeller Secondary Marketing software system to demonstrate the risks and challenges of a secondary marketing operation. The session is designed for secondary marketing managers and will focus on the following topics:

  • Managing risks of hedging
  • Opportunity and risk of delivery execution
  • Improving loan production
  • Managing pipeline quality
  • How to measure exposure

Where: Belterra Casion Resort & Spa Belterra, Ind.

When: September 28, 2005, 9 a.m.

Contact: To attend the session or meet with Crosby, call 800-628-4687 ext. 149 or e-mail him at crosbyg@asconline.com


Greg Crosby manages the secondary marketing software and services product line having joined ASC in June 1997. Greg has been involved in the mortgage industry since 1981. His fields of experience include secondary marketing, financial and performance auditing, construction and design of financial conduits, software development, commodity and securities portfolio management, and design of risk assessment systems. He developed the Risk Manager and Servicing Shepherd™ software products. Greg has served as a chief financial officer, with both commercial banks and investment securities brokerage firms, and has served as an advisor and board member to companies ranging from service providers to financial conduits. Greg is considered an industry expert in the fields of secondary marketing and risk management has authored numerous articles, papers and a book titled The Theory and Practical Application of Improving Secondary Marketing Performance with Software Tools.


Associated Software Consultants, Inc.
7251 Engle Road Suite 300
Middleburg Heights, Ohio 44130
800-628-4687
www.asconline.com info@asconline.com

About ASC
Associated Software Consultants, Inc. (ASC) designs and markets the PowerLender Loan Processing System and the PowerSeller Secondary Marketing & Pipeline Risk Management System for use by mortgage banks, commercial banks, community banks and credit unions.
ASC’s business strategy focuses on providing software and support services that enable lenders to improve the volume and quality of their business, streamline workflow and reduce costs. The company’s lending solutions enhance primary and secondary mortgage operations, improve overall profitability and better serve borrowers, investors, real estate brokers, third-party service providers and other constituents.