MIDDLEBURG HEIGHTS, OH, January 19, 2009 - Associated Software Consultants, Inc. (ASC), a leading provider of loan automation and secondary marketing software solutions, announced today that its company executives will be presenting at two upcoming secondary marketing conferences being held in February. First, the company will present at the Texas Mortgage Bankers Association’s 2009 Southwest Secondary Marketing Conference and then, at the Mortgage Bankers Association of Florida’s 2009 Eastern Secondary Market Conference. ACS plans to speak on pressing secondary marketing topics that will help industry professionals forge ahead in the current market.

On February 13, 2009 at 9:00 a.m., Gregory Crosby, Director of Secondary Marketing Software at ASC, will present a session on how to “Survive and Thrive in the Current Mortgage Banking Market.” Attendees of this presentation will come away with an understanding of how to identify the trends and dynamic elements that are reshaping the market as a result of what has transpired over the past years. Attendees will learn more about what investors are looking for and what characteristics mortgage banking groups must exhibit to attract them. Further, attendees will learn how to create a group that is aware of recent market changes and can successfully adapt to them.

Starting at 8:30 a.m. on February 18, 2008, Jay McKee, Client Services Manager at ASC, and Elizabeth Cavanna, Managing Partner of Peak Performance Resources, will present “The Best Ways to Sell Loans in Today’s Market.” The presentation will highlight the various approaches for selling loans that are favored by mortgage bankers in today’s market.

About Peak Performance Resources
Peak Performance Resources, Inc. is a strategic partner of ASC that can help you in evaluating your current secondary operation, including personnel, processes, procedures and practices. The company analyzes sales execution and recommends changes that will improve your bottom line. Working together, ASC and Peak Performance Resources integrate ASC’s PowerSeller® Secondary Marketing and Risk Management System in a model that will improve both process and loan sales execution results.

About ASC
Associated Software Consultants, Inc. (ASC) designs and markets the PowerLender Loan Processing System and the PowerSeller Secondary Marketing & Pipeline Risk Management System for use by mortgage banks, commercial banks, community banks and credit unions.

ASC’s business strategy focuses on providing software and support services that enable lenders to improve the volume and quality of their business, streamline workflow and reduce costs. The company’s lending solutions enhance primary and secondary mortgage operations, improve overall profitability and better serve borrowers, investors, real estate brokers, third-party service providers and other constituents.

Associated Software Consultants, Inc.
7251 Engle Road Suite 300
Middleburg Heights, Ohio 44130
800-628-4687
www.asconline.com info@asconline.com